Meet Our Team

Lee Middleton

Deborah Leabeater MSc.Eq.S. CBiol. R.Nutr.

Equine Nutritionist

Deborah is instrumental in the formulation of Equine America products and is heavily involved in their design and development. She has a Master's degree in Equine Science, is a Chartered Biologist and member of the Nutrition Society.

Nicholas Townsend

Operations Manager

Nick joined Equine America in 2020 and has over seven years experience working with e-commerce stores and running digital campaigns. He is easily distracted by all the dogs in the office and loves winter walks with his favourite dog, Schnapps.

Beccy Middleton


Beccy joined Equine America at the same time as Lee and has always been heavily involved in the horse world. When she is not in the office she will be out riding and can often be found up and down the country competing.

Elaine Leslie

Office Administrator

Elaine works on the admin side, processing order's and dealing with the everyday questions. She has worked at Equine America since the beginning. Outside of work, Elaine is keen on all equestrian disciplines but takes part in Carriage Driving events and enjoys travelling.

Steve Hinchey


Steve is our singing salesman and is always happy to speak with new customers. In his free time, he enjoys playing football and trying to improve his golf handicap. He is also the proud winner of the Three Chili Challenge and resident Bacon Chef!

Ellen Townsend

Supply Chain Manager

Ellen joined the Equine America team in 2022 after working a career in process management. She has been around horses her whole life and in her free time, she loves to go long walks in the countryside with her Italian Whippet Gino!

Claire Rayner


Claire started working at Equine America in 2022 after qualifying as an AAT Bookkeeper in 2020. As well as regularly helping her friend with 2 Hairy Cobs, Claire spends most of her spare time running around after her 2 children.

Esme Crowfoot

Logistics Manager

Esme began her Equine America career in the warehouse before moving into the office and is now instrumental in navigating us through an ever changing world. Esme uses her job to fund a mild shopping addiction!

Zoe Sopp

International Sales Manager

Zoe has a wealth of equine experience competing up to, and including GP Dressage. In addition she has also trained riders and trained horses successfully at National and International level.

Victoria Leabeater

Social Media & Ambassador Manager

Victoria joined Equine America in 2021 and helps to run our Social Media channels and look after all our fantastic UK and International Brand Ambassadors. You will also see Victoria at all our big tradeshows.

Perry Colgate


Perry has been a professional show jumping rider and trainer for more than thirty years. In that time, he has won hundreds of national and international classes. You will find him at shows up and down the country.

Pieter van Kemenade

European Sales

Pieter started working at Equine America in 2021 and has more than 15 years' experience as a show jumping rider. Besides riding, he loves to spend time at restaurants and take part in indoor football competitions.

Nicole Erdem

Sales & Marketing Assistant

Nicole started working at Equine America in 2022 and has owned and worked with horses for over 10 years. Along with caring for her two ponies Indi and Joey she loves to take her dog P for walks through the countryside and going camping!

Rudi Bird


Rudi joined our team at the end of 2021 and works to make sure all our orders are delivered safe and sound. Outside of work Rudi enjoys spending time at the pub and is kept busy renovating her new home.